Don't Know Where to Start Personal Branding? Here are The First Steps!

Personal Branding Illustration (Personal/Created with Canva)

Nowadays, personal branding is not only a must-have for famous influencers. But fresh graduates, students and even students have started to build it because personal branding is that influential. But maybe you're wondering: “Where should I start? What do I want to showcase? Am I 'valuable' enough to share?”

If you've ever felt confused, hesitant, or afraid of looking pretentious when you want to start personal branding. Relax, you're not alone. Many people experience the same thing. The good news: personal branding doesn't have to be complicated and you can start with the current version of yourself. Let's look at some simple steps to start building personal branding from scratch!

1. Know Your Self What do You Want to be Know As?

The first step you can take is self-reflection. You can ask yourself:

• What is your field of interest?
• What value or message do you want to bring?
• In what ways do you want to be recognized or trusted?

Example: Are you an Indonesian literature student who loves to write? Then you can start building your branding as a copywriter or content writer.

2. Start From Platfrom that You Feel Comfortable With

Personal branding doesn't have to be a YouTube or paid website. You can start from the media that you are familiar with and comfortable using, for example:

• Being active on LinkedIn sharing insights and academic experiences
• Writing on websites with free accounts such as blogspot, medium, wordpress
• You can also share stories via Instagram Tiktok

The most important thing is consistency and content that is relevant to the image you want to build.

Also Read: Everyone Uses Linkedln? Here Are 5 Benefits!

3. Build Trust Your Audiens

Branding is not just about looking cool but about building trust. You can:

• Share personal experiences (internships, organizations, studying)
• Share opinions based on research or experience
• Create educational content, even if it's simple

No need to wait to become an “expert” first. Instead, by honestly showing your learning process, others can feel closer and inspired.

4. Be Consistent but Flexibel

Personal branding is a long-term process. Don't worry if you're not “sure” of your direction yet. That's where you can grow, explore and evolve. The important thing is that you keep building your track record.

Personal branding is not about being someone else, but communicating the best version of yourself to the outside world. Don't wait to be perfect to start. Start with what you know, what you like, and what you've experienced. Little by little, your footprint will form a strong image and it can open many doors in the future.

If you are interested in building personal branding from scratch, you can watch the full video from @ZullEnsa channel below!